Why Use Two-Factor Authentication?

In today's digital age, securing your online accounts is more crucial than ever. While strong passwords are essential, they alone aren't enough to protect against cyber threats. This is where Two-Factor Authentication (2FA) comes into play, adding an extra layer of security to your online presence.

In Egypt, SMS-based One-Time Passwords (OTPs) have become a cornerstone of two-factor authentication. Whether you're sending SMS in bulk via platforms like SMS Egypt or SMS Misr, or securing logins for financial or educational platforms, understanding the power of 2FA is key to protecting your users.

What Is Two-Factor Authentication?

Two-Factor Authentication (2FA) is a security process that requires two forms of identification before granting access to an account. This typically involves:

• Something you know: your password or PIN.
• Something you have: a temporary code sent to your mobile device or generated by an authenticator app.

By combining these two factors, 2FA significantly reduces the risk of unauthorized access.

Why Is 2FA Important?

1. Enhanced protection against unauthorized access

Passwords can be stolen, guessed, or leaked. With 2FA, even if a malicious actor obtains your password, they cannot access your account without the second authentication factor. This added layer of security is crucial in preventing unauthorized access to sensitive information.

2. Mitigation of phishing and brute-force attacks

Phishing attacks trick users into revealing their credentials, while brute-force attacks attempt to guess passwords through automated means. 2FA serves as a formidable barrier against these threats, as the second factor is typically time-sensitive and unique to the user.

3. Compliance with security standards

Implementing 2FA helps organizations comply with various security standards and regulations, such as GDPR, HIPAA, and PCI DSS. These standards often require multi-factor authentication to protect user data and privacy.

4. Increased user trust

Users are more likely to trust platforms that prioritize their security. By implementing 2FA, you demonstrate a commitment to protecting user data, which can enhance your reputation and user loyalty.

Why SMS OTP Is Popular in Egypt

In Egypt, SMS remains one of the most widely used communication channels. Services like SMS Egypt and SMS Misr have made it easy for companies to send OTPs via SMS, ensuring fast and secure delivery for user authentication.

What Makes Akedly Different & Unique?

Akedly is a self-orchestrating algorithm that decides the most cost-efficient way to reach your client given their phone number and email address. Akedly combines it all for you.

• Twilio internationally: you'll be paying around 33 EGP per message, and not per successful authentication.
• SMS Egypt: you'll be paying 1 EGP per message (not per successful authentication), and you're not able to send to international numbers, only numbers within your national reach.
• Meta's WhatsApp Business Platform: you'll be paying around 8 EGP per message (not per successful authentication). You'll also have to follow the guidelines of conversational APIs for Facebook, set up a tedious technical integration with a new WhatsApp number, and you won't be able to reach customers who don't have WhatsApp.

We've got all the cases covered for you, saving up to 5x on resends with our pay-per-successful-authentication (PPS) billing model.

You send through Twilio for 33 EGP, one message to your international user. Well, you send it using our most expensive pricing package for just 3.3 EGP, after the authentication is successful.

Imagine your user sends the OTP twice: that's 66 EGP gone down the drain without any certainty that your user will authenticate. With Akedly, you're still paying 3.3 EGP in total for the two messages, because we only charge you per successful authentication.

Top Features That Differentiate Akedly

Pay per successful auth only

Your client requested 5 international SMSs? That's fine, you still pay for only 1 of them, once successfully authenticated. We pay for the other 4. This protects you from fraud attempts and any malicious behaviour.

National & international reach

We can reach your client as long as they're on planet Earth.

Maximum uptime

Our servers are cloud-based with backups in place to avoid any service downtime.

Branded authentication gateway

We provide a fully fledged authentication gateway with the GUI for your users, with your own branding, free of charge. You can redirect users to it in case you haven't built one yet.

Smart orchestration

Our algorithm automatically delivers the OTP to your customer through the quickest and most optimal channel, for the lowest cost possible.

Akedly's Commitment to Security

At Akedly, we understand the importance of securing your online assets. That's why we advocate for the implementation of Two-Factor Authentication across all platforms. By adopting 2FA, you're not only protecting your data but also reinforcing the trust your users place in your services.